About Us


Business Philosophy

Mobilize the minds and hearts of all employees to build Primax into a world-class supplier in the product fields we do business in.

Business Strategy
Focus on 4 major product categories: Mobile Device, PC Peripherals, Business Equipment and Digital Home.

  • Insist on high product and service quality. Quality finds its root in the attitude of doing it right the first time.
  • Pursue growth with good balance between profits, revenues, risks and diversity.
  • Drive further automation on management and manufacturing processes. Stay competitive through continuous productivity enhancement.
  • Continue to invest in technology innovation. Be a world-class innovative company.

Core Value

  • Be a law-abiding, sensible, rational corporate citizen with positive contributions to the society.
  • Embrace sincerity and integrity as the foundation of lasting business success.
  • Search for breakthroughs, embrace changes, never satisfied with the status-quo.
  • Make optimizing the interests of customers, shareholders and employees our fundamental duty.